Consumers make split-second decisions when purchasing, and corrugated packaging plays a major role in influencing both in-store and online purchasing behavior. In fact, 72% of Americans admit that the design of a product’s packaging influences their purchasing decisions. With the surge in competition for shelf space, retailers are demanding more innovative and versatile packaging solutions. Let’s take a closer look at the latest retail corrugated packaging design trends and how Abbott-Action Packaging is leading the way.

Understanding Shelf Appeal and Consumer Psychology

First impressions are powerful in retail and packaging plays a key role. Color psychology is important and can actually influence consumer perceptions, feelings, and behavior. For instance, blue typically connotes trust and calm, while green can signify a sustainability focus. It’s also important to evaluate typography, balance whitespace, and utilize brand cues, like logos and images that will help customers with increased brand awareness. Packaging communicates value, quality, and brand story, and it’s important to consider packaging that works both in-store and in e-commerce applications. With these considerations in mind, let’s explore some emerging trends in retail corrugated packaging design.

Key Trends in Retail Corrugated Packaging Design

One major trend is the focus on sustainable packaging. That means companies must prioritize using recyclable corrugated materials, eco-friendly inks and coatings, and lightweight designs that reduce shipping emissions. Another emerging trend is space optimization, making better use of aisle, checkout, and endcap real estate and creating compact but impactful displays.

Packaging companies are also increasingly drawn to digital and flexographic printing because of their high-quality graphics, vivid colors, specialty finishes, and high-speed production. Agile solutions for fast-turn retail campaigns or seasonal promotions are popular as well.

Flexibility is also a key trend. For instance, companies value modular displays that can be reconfigured for different store footprints, making for more efficient shipping and easier assembly. Omni-ready packaging is also popular, performing well on both physical and digital shelves, as well as POP displays that are designed for specific goals, such as trial, impulse, education or upselling.

No matter what other retail corrugated packaging trends spring up, it’s important to partner with a packaging manufacturer that is well-equipped to provide you with excellence. That’s where Abbott-Action Packaging comes in.

How Abbott-Action Packaging Helps Brands Win at Shelf Appeal

At Abbott-Action Packaging, we understand the importance of shelf appeal when it comes to quality retail corrugated packaging. We offer comprehensive services and end-to-end support so that you can be sure your vision will be brought to life.

Our team starts each project with expert structural design support, matching your specifications and offering insights on how to improve your packaging. We also provide graphic design and prepress services, helping your packaging to stand out on the shelf. With our sample cutting and 3D renderings, you can expect a design that will protect your product and increase brand awareness at the same time.

In addition to our comprehensive corrugated packaging manufacturing, we also offer testing, assembly, and fulfillment services, ensuring project success from start to finish. Since 1935, we’ve been dedicated to providing our customers with industry-leading, sustainable packaging solutions, and we’re eager to help you with your next project.

It’s important to combine aesthetic design, structural innovation, and strategic displays for retail corrugated packaging, and Abbott-Action Packaging is ready to transform your shelf presence into measurable retail success. Connect with our team today to get started.