Consumer packaged goods must survive automated filling lines, warehouse storage, and tough transit conditions to end up in the hands of customers. Abbott-Action offers corrugated consumer packaged goods solutions strong enough to withstand every part of the supply chain.
During the design process, we take real-world handling into account, not generic industry benchmarks. This allows us to consistently deliver packaging that excels in performance and brand presentation.
Reach out to our Massachusetts team today and improve your packaging strategy with corrugated professionals dedicated to your brand’s success.
Consumer packaged goods encompass a broad range of product categories. From health and beauty to household items, each category has unique handling demands. Carefully engineered corrugated packaging protects products as they move throughout the supply chain.
That’s why procurement teams evaluating corrugated suppliers need to look beyond price and focus on the long-term value. They need a partner like Abbott-Action that prioritizes edge crush test performance, bursting strength, moisture resistance, and all other stresses a package will encounter throughout its journey to the customer.
Custom packaging for consumer goods starts with selecting the board grade, flute profile, and wall configuration that matches load requirements and stacking height.
| Flute Profile | Common Applications |
|---|---|
| B-flute and E-flute | Retail cartons that require a strong print surface and compact profile |
| C-flute | General shipping cartons that require a balance of strength and material efficiency |
| Double-wall and triple-wall | Heavy loads, export shipments, and products requiring long-term storage |
Abbott-Action’s consumer packaged goods solutions are engineered using recyclable, virgin kraft board that hits target ECT and Mullen burst numbers. This helps control material costs and freight expenses without sacrificing durability.
Along with adequate protection and fast restocking, retail-ready packaging and shelf-ready packaging for consumer goods must elevate brand presentation. The goal is to stand out and capture shoppers’ attention in a sea of competing products. Abbott-Action’s custom packaging for consumer goods is designed with these requirements in mind.
Our die-cut trays allow products to move directly from case to shelf, while litho-laminated panels provide crisp, consistent branding. High-resolution flexographic printing delivers reliable color accuracy across production runs. These features help store employees place trays on shelves without repackaging, reducing labor time and the risk of in-store product damage.
Many consumer goods companies are revitalizing their e-commerce packaging strategies as online shopping becomes the norm. Boxes that face parcel carriers’ automated sorting equipment have different requirements than those built for pallet storage.
Abbott-Action’s custom consumer goods packaging is sized to exact product dimensions to reduce void fill and help control dimensional weight costs. Strategic dunnage placement helps prevent damage-related claims, a major concern for direct-to-consumer CPG brands. For brands with both retail and online sales channels, this dual-purpose design keeps packaging costs more predictable across fulfillment paths.
When developing corrugated consumer packaged goods solutions, our engineers maintain strict quality control throughout all stages of production. This includes developing CAD models, running performance tests, and documenting each step for full traceability. Our team also verifies retailer-specific requirements to help CPG brands remain compliant.
Consumer goods brands partner with Abbott-Action for their corrugated packaging strategy because of our vertically integrated services and premium quality. Get in touch with our team and we’ll review your current packaging and provide consumer packaged goods solutions that improve structural performance as well as brand visibility.
There is no universal board grade for consumer goods. Single-wall C-flute is often a good fit for lightweight retail products moving through standard distribution channels, while double- or triple-wall packaging is typically used for heavier products or longer storage periods. Our team reviews product specifications and distribution conditions to recommend the right option.
Yes. Consumer goods brands we work with often manage dozens of SKUs within a single product category. Our team standardizes die lines and board specifications across a SKU family wherever the structural requirements allow.
Consumer goods companies selling direct-to-shoppers are realizing the importance of shipping boxes in overall brand experience. Abbott-Action designs interior inserts, tear strips, and printed graphics that transforms a shipping box into a true brand representation.