Retail Dump Bin Display Design Tips
Retail Dump Bin Display Design Tips
A thoughtfully crafted corrugated display can be a driving force behind a brand’s retail success. It gets products off congested shelves where they’re competing for the attention of shoppers and puts them in an organized, easily accessible showcase that invites interaction.
Retail dump bins are a popular POP display format for many consumer good brands. Their open-top design allows shoppers to easily see and grab merchandise, making them effective for a variety of different applications.
Abbott-Action has over ninety years in business as a corrugated manufacturer. This long-standing history is a testament to our professionalism and quality commitment. In this guide, we share practical insights for designing retail dump bins, drawing from the process we use when collaborating with brands on their projects.
For more information about our packaging solutions or design services, contact our team.
Common Applications for Retail Dump Bins
Traditional retail displays typically present products in defined rows or compartments. Retail dump bins offer an open merchandising format that increases product visibility and accessibility, making them a preferred choice for:
- Promotional campaigns
- Seasonal items
- Sales and clearance
- Small consumer goods
How to Get the Most Value Out of Retail Dump Bins
Getting the highest return on your investment in retail dump bins requires designing with the product and the end-user’s buying journey in mind.
Designing Around the Product
Product characteristics should guide most decisions about the display’s structure. Consider each item’s size, weight, packaging format, and the quantity expected to sit in the bin at one time. These details help the corrugated supplier determine the appropriate board grade for your application and identify areas that may need additional reinforcement.
Know the Intended Space & Retailer Requirements
Design considerations differ depending on whether a dump bin will be placed in an aisle, near an entrance, at checkout, or on an end cap. Customer traffic patterns influence how shoppers approach the display and how much floor space surrounds it, which corrugated professionals take into account.
Moreover, retailers often have specific guidelines about displays. Planning around these requirements is key to preventing costly revisions and ensuring a hassle-free installation once the display reaches its destination.
Factor in Accessibility
Effective retail dump bins let shoppers browse merchandise without excessive digging or reaching. The open access also makes it simple for store employees to restock inventory. Bin depth plays a critical role here.
A deeper bin can hold more products, but excessive depth can make items harder to see and grab. Product dimensions, quantity, and the way shoppers interact with the display should all be part of the equation when determining the ideal depth.
Use Graphics to Capture Attention
With retail dump bins that have the same structure and depth, the difference between one that drives sales and one that gets passed by comes down to the graphics. A plain corrugated display without color or imagery can easily get overlooked. A display with rich, brand-accurate colors and high-resolution graphics commands attention from shoppers.
Corrugated suppliers like Abbott-Action know the importance of getting graphics right. We advise our customers on keeping messaging and prioritizing readability at a distance. The goal is for graphics to complement the structural configuration and communicate the value of the products inside.
Work with an Experienced Corrugated Display Manufacturer
As we’ve covered, there’s numerous factors that go into designing retail dump bins, but brands don’t have to navigate these decisions alone. Involving an experienced corrugated packaging partner early in the process paves the way for retail success. They can offer invaluable guidance on board selection, reinforcement features, and assembly.
When evaluating suppliers, ask about their manufacturing capabilities as well as their expertise. Work with a supplier that offers vertically integrated services, from prototyping to QA testing. Reducing the number of handoffs helps prevent the need for rework and ensures that all branding and retailer requirements are met.
Call Abbott-Action for More About the Benefits of Retail Dump Bins
Retail dump bins are a visually impactful merchandising solution that combines product accessibility and efficient stocking with structural performance and branded presentation. The best results come when the display is designed around the product, retailer location, shopper interaction, and retailer specifications.
Abbott-Action has been in the corrugated packaging business since 1935. We bring this level of expertise to every project we take on. Our collaborative approach helps us develop corrugated packaging and POP displays that meet their needs and align with their goals. Contact us today to learn more about our range of services and how we can support your retail merchandising strategy.